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Our Story

The Birth of Vision

The Birth

In the heart of Bengaluru, a city known for its vibrant food culture, the idea for our South Indian cafe chain was born. Our founders, inspired by the rich culinary traditions of South India and the changing food preferences across generations, envisioned a restaurant concept that would bring authentic, affordable, and sustainable South Indian Cafe to every corner of India.

Our Vision

To be India's leading South Indian cafe chain, providing affordable, sustainable, and freshly prepared Cafe that caters to the diverse preferences of all generations.

Our Mission

1. Food Quality: To serve authentic South Indian dishes made with fresh, high-quality ingredients, catering to diverse dietary needs and preferences.
2. Ambience: To create a welcoming atmosphere that blends traditional South Indian elements with modern comfort, appealing to customers across generations.
3. Service: To provide efficient, friendly service enhanced by technology for a seamless dining experience.

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Founding Members

OUR FOUNDING MEMBERS

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Sr Manager
Ujjawal
Head of Purchase
Nitin Jhajodia
Data Strategist
Jay Keshwani
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The Journey

The Journey from Concept to Pan-India Chain

Our Journey

Our journey began with a single QSR outlet in Bengaluru in 2024. We focused on perfecting our recipes, streamlining operations, and understanding our customers' needs. As word spread about our delicious, affordable meals and commitment to sustainability, we expanded rapidly.

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Expansion

Expansion Strategy & Impact

Expansion Strategy

Our expansion strategy is guided by our commitment to have a QSR for every 50,000 population and a casual dining restaurant for every 100,000 population. This approach ensures that authentic South Indian Cafe is accessible to all, while maintaining our high standards of quality and service.

Our Impact

As we've grown, we've created thousands of jobs, supported local farmers and suppliers, and introduced millions of people to the joys of South Indian Cafe. Our sustainable practices have set new standards in the restaurant industry, and our multi-generational appeal has brought families together over delicious, nutritious meals.

Looking Ahead

As we continue to expand across India, we remain committed to our core values of affordability, sustainability, and freshness. We're constantly innovating our menu, improving our operations, and finding new ways to delight our customers.
Join us on our journey as we bring the taste of South India to every neighborhood in the country!

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